Image Credit: 芹野いつき from Pixiv
Americanization in imported media should have been a practice that we’ve abandoned long ago. Sure, we get stubborn folks like Capcom who insist on relocating series like Gyakuten Saiban (Ace Attorney) from Japan to Los Angeles and digging a deeper hole for themselves as the series progresses, but for the most part nowadays, especially in anime, you hardly see downright stupid crap like calling onigiri “jelly-filled doughnuts” as if western children have no idea what a ball of rice is (hint: ‘MURICANS HAVE RICE FIELDS TOO)… right?
Unfortunately for today, the practice of shielding our children from other cultures still persists in some anime aimed at the kodomo – shounen crowd that we manage to bring over here, though thankfully it’s a lot less than what we got several years ago. We have the unfortunate 4Kids titles (we can never, ever talk sense into old guys who think they know what kids like), and some other titles sprinkled here and there by companies that really don’t have much respect for anime as a cultural form of foreign animation, other than as a marketing vehicle towards kids. It was worse back during the 90s and early 2000s, when my (and many others’) beloved Cardcaptor Sakura got chopped up into the putrid Cardcaptors.
You’d think Doraemon, a very iconic JAPANESE anime/manga that gained popularity all over the world as such, would be able to remain Japanese when it’s finally able to make its way to the United States and be able to escape that sort of xenophobic treatment. Haha, yeah. right.